Armstrongs of Worcester Limited (We) are committed to protecting and respecting your privacy.

This policy (together with our Terms of Use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting you are accepting and consenting to the practices described in this policy. 

Information we may collect from you

We may collect and process the following data about you:

Information you give us. You may give us information about you by filling in forms on our site (our site) or by corresponding with us by post, telephone, e-mail or otherwise. This includes information you provide when you register an account on our site, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey and when you report a problem with our site. The information you give us may include, but is not necessarily limited to, your name, address, e-mail address and phone number, financial and credit card information. 

Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:

technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; 

information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number. 

Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide including use of our Facebook, Twitter or other social media profiles. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

Uses made of the information

We use information held about you in the following ways:

Information you give to us. We may use this information:

to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;

to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data;

to notify you about changes to our service;

to ensure that content from our site is presented in the most effective manner for you and for your computer. 

Information we collect about you. We will use this information:

to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

to improve our site to ensure that content is presented in the most effective manner for you and for your computer; 

to allow you to participate in interactive features of our service, when you choose to do so;

as part of our efforts to keep our site safe and secure;

to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.

Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. 

Analytics and search engine providers that assist us in the improvement and optimisation of our site. 

Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.


We may disclose your personal information to third parties:

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If Armstrongs of Worcester Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use  or terms and conditions of supply and other agreements; or to protect the rights, property, or safety of Armstrongs of Worcester Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things,  the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


If you are aged 16 or under, please get your parent/guardian's permission before you provide personal information to us. Users without this consent are not allowed to provide us with personal information.


Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.  You can also exercise the right at any time by contacting us at

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

Thank you for visiting our site.

Armstrongs of Worcester Limited





General Data Protection Regulation
Data Protection Policy and Procedures

 1)       Introduction

Armstrongs of Worcester Ltd (Armstrongs) is committed to a policy of protecting the rights and privacy of individuals. Armstrongs needs to collect and use certain types of Data in order to carry on our work of running and providing the services of a retail shop and e-commerce site. This personal information must be collected and handled securely.

2)       The Data Protection Act 1998 (DPA) and General Data Protection Regulations (GDPR) govern the use of information about people (personal data). Personal data can be held on computers or in a manual file including email.

3)       Armstrongs will remain the data controller for the information held. Armstrongs is personally responsible for processing and using personal information in accordance with the Data Protection Act and GDPR. Those employees who have access to personal information will therefore be expected to read and comply with this policy.

4)       Purpose

The purpose of this policy is to set out Armstrong’s commitment and procedures for protecting personal data. Armstrongs regard the lawful and correct treatment of personal information as very important to successful working, and to maintaining the confidence of those with whom we deal with. Armstrongs recognise the risks to individuals of identity theft and financial loss if personal data is lost or stolen.

5)       Lawful Basis for the Collection of Data  

The lawful basis for the processing of personal data by Armstrongs is by consent of the individual, clearly given to Armstrongs. Explicit consent may be in the form of a written agreement by actively requesting personal data being included on its database, e.g. seeking inclusion on our mailing list, or for placing customers’ orders/alterations where some personal data is supplied.

6)       Applying the Data Protection Act

Armstrongs will only collect personal data for the purposes of advising customers of seasonal sales, offers, customer orders, alterations, etc.   It is our responsibility to ensure the data is only used for this purpose. Access to personal information will be limited to staff and only those acting with the authority of the Director.   Personal data will only be held for as long as it is reasonably required to fulfil the obligations of Armstrongs.

7)       Armstrongs does not undertake commercial marketing activities and will not disclose personal data to any third party for such purposes.

8)       Responsibilities

Armstrongs is the Data Controller under the Act, and is legally responsible for complying with the Act, which means that it determines what purposes personal information held will be used for.   Armstrongs will take into account legal requirements and assure that it:

a. collects and uses information fairly;

b. specifies the purposes for which information is used;

c. collects and process as appropriate information, and only to the extent that it is needed to fulfil its operating needs or to 
    comply with any legal requirements;

d. ensures the quality of information used;

e. ensures the rights of people about whom information is held, can be exercised under the Act; including,

 i    the right to be informed that processing is undertaken;

ii.  the right of access to one’s personal information;

iii. the right to prevent processing in certain circumstances, and

iv. the right to correct, rectify, block or erase information which is regarded as incorrect information.

         f.   take appropriate technical and organisational security measures to safeguard personal information,

         g. set out clear procedures for responding to requests for information.

       Armstrongs and its staff are aware that a breach of the rules and procedures identified in this policy
       may lead to action being taken against them.

9)     Procedures for Handling Data & Data Security

Armstongs must ensure that personal data is dealt with properly no matter how it is collected, recorded or used. This applies whether or not the information is held on paper, in a computer or recorded by some other means.

Personal data relates to data of living individuals who can be identified from that data and use of that data could cause an individual damage or distress. This does not mean that mentioning someone’s name in a document comprises personal data;  however, combining various data elements such as a person’s name address, telephone number and e-mail address etc. would be classed as personal data, and falls within the scope of the DPA and GDPR etc. would be classed as personal data, and falls within the scope of the DPA and GDPR.

Armstrongs’s Data Protection Officer is Debbie Taylor.

The Data Protection Officer will be responsible for ensuring that this policy is implemented and is periodically reviewed and amended as required.

10) Privacy Notice and Consent Policy

The privacy notice and consent policy are available within the Store and will be used on all Client Directory cards.

Client Directory cards will be stored by the Data Protection Officer in a securely held electronic or paper file.